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Super Creative Outdoor Advertising: OBI Renovated Billboards

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Adding colour Super Creative Outdoor Advertising: OBI Renovated Billboards

Germany is the proud owner of hundreds of hardware stores, DIY shops, in one word, a market overwhelmed with competitors, services, products and billboards, time for a change and a new approach. To survive in such a jungle, one always needs to find ways to distinguish itself and amidst the crowd of confusing advertising, to be original yet relevant. Largest chain in the country, OBI, chose to change the rules a bit and come with very clever and practical outdoor campaigns using the help of the creative minds at Jung Von Matt. It started with the question, “Why do people advertise products that are supposed to make our homes look nicer using adverts that make everything look uglier?”

Old building renovated Super Creative Outdoor Advertising: OBI Renovated Billboards

Thus, standing clean and clear from messy fonts and layouts, the chosen campaign integrated renovated areas of old houses and buildings that are close to OBI stores, with a chosen billboard sized area for the restoration, including the “Renovated with OBI” message. Since the billboards are wonderfully minimalistic crafted, it is the location that brings unicity, hereafter the agency had to put a lot of effort into identifying the right ones “The big challenge was the search for appropriate run-down houses,” Jung Von Matt/ Elbe’s Max Pilwat explains. “We were looking for different houses, facades and individual weaknesses to show what can be achieved with a huge variety of OBI products. Each billboard had to be planned separately, as different materials were needed for the renovation process.” 

Yellow OBI Super Creative Outdoor Advertising: OBI Renovated Billboards Purple renovation Super Creative Outdoor Advertising: OBI Renovated Billboards Blue drop of colour Super Creative Outdoor Advertising: OBI Renovated Billboards Detail renovation Super Creative Outdoor Advertising: OBI Renovated Billboards

Tips on Buying Contemporary Furniture for Any Budget

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Tips on Buying Contemporary Furniture for Any Budget
Here on Freshome we present mostly contemporary pieces of furniture that sometimes are quite expensive, and most people steer away from the idea of adding contemporary furniture to their home because they believe that it is out of their budget but this is not true at all, however, because…

10 Things you Should Know Before Decorating your Living Room

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10 Things you Should Know Before Decorating your Living Room
Decorating your living room is a good idea. It will save you money and give you significant knowledge about interior designing. Also, you can do it as a pass time or a hobby. But, then things could also go wrong and you could make a fool out of yourself. Therefore, it is always better and…

Closet Door with Folding Hooks : Easy Closet

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Closet Door with Folding Hooks : Easy Closet
I think that this idea is very intelligent, a closet door with hooks that fold out when open. There are enough hooks on the door to hang everything from bags to coats. This closet would be a lovely piece of furniture for womens that can’t decide what to wear before going outside and search…

Designing A Kitchen: Let’s Get Started!

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Designing A Kitchen: Let’s Get Started!
For those who want to know a little bit more about how to design a kitchen my friend Susan Serra wrote this awesome article. Susan Serra Associates, Inc. has designed kitchen interiors and other rooms for nearly 20 years in the Long Island/NY metro area, so here are some tips gathered in 20…

5 Useful Tips for Buying Used Furniture

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5 Useful Tips for Buying Used Furniture
Spending money on new furniture to build our comfortable and convenient interior space may not be an option for those with little cash on their hand. They usually opt for used furniture, but it has a few drawbacks. How should we value, search and inspect it, is crucial so here are five tips you…

Our Little White Sofa by Christian Vivanco

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Our Little White Sofa by Christian Vivanco
Designed by Christian Vivanco this project called “our little white sofa” and is a concept started with the search for an all-together furniture, but at the same time looking for a new expression for this kind of piece. Just one single outline to create a sofa that follows the idea of…

Modern Master Bedroom Ideas with Pictures

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Modern Master Bedroom Ideas with Pictures
Often defined as the largest bedroom in the home, the master bedroom is normally occupied by owners of the space regardless of whether it is the largest bedroom in the home or not. . The size of the master bedroom will vary from one home to another. Now for those of you who are here in search of…

Storing in style: The essential guide to decorative storage

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Storing in style: The essential guide to decorative storage
Modern living spaces are getting smaller and smaller with each passing day and for those who live in urban settings with studio apartments, every inch is a precious asset. Modern designing is becoming an art that finds the fine balance between style, aesthetic joy and utility. And the most…

Architectural Association Summer Pavilion 2009 : Driftwood

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Architectural Association Summer Pavilion 2009 : Driftwood
The Architectural Association School of Architecture has unveiled their 2009 summer pavilion, designed by third year Danecia Sibingo, its undulating form now sits outside the AA in London’s Bedford Square. This is the fourth year that the AA has challenged its students to create a temporary…

Sit Back and Relax in the Ducking Lounge Chair

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Sit Back and Relax in the Ducking Lounge Chair
Developed by Korean designer Jung Myung Taek, the Ducking Lounge Chair is true to its name by appearing to be one of the most relaxing-looking chairs out there. Two meters long, the chair is structured from walnut and held together by strategically-placed screws that give it a light, springiness…

Cityhall by Kevin Krumnikl

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Cityhall by Kevin Krumnikl
Krumnikl Environment is the place where you will find some very interesting furniture collections created by designer Kevin Krumnikl. Today we would like to present The Cityhall, a lovely storage item and also a very practical addition to your minimalist straight-lined interior. Addressed to a…

Kitchen Integrated In Living-Room

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Kitchen Integrated In Living-Room
In our never ending search for quality design ideas, we stumbled upon some amazing ideas about how to integrate a kitchen in a living room. Logos is where we found the “Cooking and Living” project, which unites several unique ideas about interiors that combine the two. The project…

Innovative Bathroom Furnishings : PuraVida by Duravit

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Innovative Bathroom Furnishings : PuraVida by Duravit
New York, NY – Duravit, a leading manufacturer of innovative bathroom furnishings, has launched PuraVida, a complete bathroom suite designed in collaboration with Phoenix Design and fittings manufacturer Hansgrohe. PuraVida brings poetic purity and clarity of form to the bathroom, fusing…

Polaroid Flower Vase by Jung Hwa Jin

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Polaroid Flower Vase by Jung Hwa Jin
Designed by the Koreean designer Jung Hwa Jin beautiful flower vase employs the renowned Polaroid photo ratio principle to bring a small planter with an iconic polaroid-sized frame into spotlight. Suspended with a clothespin on the end of a cord with a small embedded lamp illuminating, the…

Playful Pouffes from A Serious Collections

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Playful Pouffes from A Serious Collections
‘Farmer in search of style’ is the name of an interesting collection recently exhibited courtesy of Designhuis Eindhoven. All the items presented have the purpose of pointing out how, in fact, “rural realities are influencing urban life” and how little by little the stressful urban

Glass Tiles For A Vivid Interior

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Glass Tiles For A Vivid Interior
Looking for a way to completely turn around the look of your bathroom, kitchen, hallway or pool? We might just be able to give you a hint. These amazing glass tiles come from Sprinz, “one of the leading glass processors in Germany, founded in 1886″. Combining “experience with…

Control the Amount of Light in Your Home- Rezek/Artemide Lighting

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Control the Amount of Light in Your Home- Rezek/Artemide Lighting
In search of an interesting, modish and practical light source for your interior? You’re in luck, because we’ve just happen to run past this glowing sconce, a trendy lighting solution that suits your modern apartment. The master of this design is Dan LaBarca from Rezek/Artemide…

Pendant Lamp with Carved Romantic Messages

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Pendant Lamp with Carved Romantic Messages
In search for a pendant lamp with personality? Take a look! The designs in the pictures are a part of the Romantica collection from ALT Lucialternative, an Italian company founded in 2002. “Amusing and overwhelming”, the lamps also feature a carved message placed at the bottom of the…

Light Handed to You On a Platter – The Light Container

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Light Handed to You On a Platter – The Light Container
With a light bulb cradled casually amidst the curvilinear design of the sculpture, designer Jung Hwa-Jin’s light sculpture, The Light Container, is a clever little accent. Hanging offhandedly, The Light Container was designed to reflect the different potential meanings of the term “putting…