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Interview: In Search for Genuine Design with Frederic Gooris

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Frederic Gooris is a talented designer from Belgium, currently working in Milan, after establishing his own studio here, in 2004. In 2009 he co-founded Bombol, a brand for baby articles, some of which you will see in the projects below. Frederic gained experience by working for Philippe Starck and Stefano Giovannoni on a very wide range of projects for internationally renowned companies. There is a lot to learn from his answers, especially if you are a young designer looking for inspiration:

Freshome: What determined your passion for design? Tell us about the moment when you decided this is the way to go. Frederic Gooris: During my architecture studies, I got in contact with product design. At that point I realized how interwoven we are with the objects that surround us, how they determine who we are and how we behave. This realization made me switch from architecture to product design.

Bamboo Ambient Interview: In Search for Genuine Design with Frederic Gooris

Bamboo Green Interview: In Search for Genuine Design with Frederic Gooris

Bamboo Dynamic backrest Interview: In Search for Genuine Design with Frederic Gooris

Bamboo 3 Colors Interview: In Search for Genuine Design with Frederic Gooris

BAMBOO Baby Rocker

Freshome: Can you remember your first design project? Describe it a bit, whether it is a gizmo you worked at as a little kid or something that was sold at a large scale. Frederic Gooris: My first real design project was the bathroom for Alessi when I entered the studio of Giovannoni. We started from a blank piece of paper, developing the concepts, working with engineers to translate the concepts into products, al the way through to the renders for the catalogue. It was the first time I had a complete picture of what it means to design objects. Freshome: What field of design are you most interested in? Do your works have anything to do with it ? (We are asking this because not many designers do what they actually want) Frederic Gooris: Mass produced items particularly interest me as they touch the lives of so many people. Bringing some magic to everyday life through these objects can make this world a more pleasant place.

EQ3 CUBE Interview: In Search for Genuine Design with Frederic Gooris

CUBE Chair

Freshome: Chronologically describe what you are going through (feeling and thoughts) on your way to work. Frederic Gooris: I love to work at night when the phones are quiet and the kids in bed, that is – creatively speaking – my most productive period of the day. As a consequence I only have one thought in the morning: “Coffee, coffee, coffee…” Freshome: What is your favorite book/magazine on design? How about your favorite site? Frederic Gooris: Honestly, I don’t really have any favorites. As for the website I love www.TED.com, as such a wide variety of subjects and people bring their views. Freshome: What inspires you? Frederic Gooris: Achille Castiglioni, one of the greatest masters in Italian design ever, because of the lightness and playfulness he was able to put in his designs.

Yasmine white Interview: In Search for Genuine Design with Frederic Gooris

YASMINE Chair

Freshome: What is the most frustrating aspect of your job as a designer? And the most rewarding one? Frederic Gooris: The most frustrating aspect is when a project is stopped or cancelled for reasons that are out of your control. Every idea feels like your baby, and nobody likes to say goodbye to his/her babies. The most rewarding part is when a project is well received by people, in the hope that your idea brought a little more happiness to the world. Freshome: From your point of view, is design an art or a science? Frederic Gooris: A designer needs to know many sciences: anthropology, sociology, production techniques and the costs they imply, the distribution and sales mechanisms just to name a few. On the other side design is an art in the sense in the sense it is all about creation. But above all design is the art to find the solutions that fulfill all parameters. Freshome: Tell us something unusual that happened in your career. Frederic Gooris: Being picked by Philippe Starck for my first job after school, that was a very unique experience. Freshome: Let’s say you entered a contest. You have to come up with a design for the first house on the Moon built for extra-terrestrial living. How would your project look like? Frederic Gooris: Imagine if you were to live on the moon, however romantic it may sound, truth is that you live under a black sky surrounded by rocks and dust. So to make you feel at home, it would look pretty much like a house. Freshome: If you had no limits (money, resources), what would you create? Frederic Gooris: A light bulb, one that combines the romanticism of the old incandescent bulbs with the energy efficiency of the new LED or fluorescent bulbs. Belleville Interview: In Search for Genuine Design with Frederic Gooris

interview in search for genuine design with frederic gooris image 7 Interview: In Search for Genuine Design with Frederic Gooris

BELLEVILLE coat hanger and magazine holder

Freshome: Share something you would like the world to know about you or your ideas. Frederic Gooris: The red line through my work is trying to design objects that are genuine, communicative and accessible.

Genuine
Artificially created needs result in obsolete design. A “genuine” design translates the evolving needs of society into solutions and thus allows society to progress. Just like between people, beauty without substance is no base for a lasting relationship; only the products that give a satisfying answer on both fronts – emotionally and rationally – will create a strong relation with the user.
Communication
Good design does not need convincing or rationalization. Just like children are attracted to things on a purely emotive basis, good design contains the codes – within its cultural context – that strike “the right notes” with people. The object or concept transmits its message by itself without the need of additional explanations. The larger the group of people that understands the codes incorporated in the object, the larger your market will be and the more successful a product will be.
Accessible
I like design that is accessible, as well conceptually as economically.
“Design” is all too often talked about as a style, a purely aesthetical language, often a gimmick to justify the high sales prices that turn it into a status symbol. Design must be at the service of people, and not vice versa.
Design is about improving objects compared to their predecessors and at affordable prices, so that its improvements can be enjoyed by as many people as possible.

freezy Interview: In Search for Genuine Design with Frederic Gooris

FREEZY Lighting Cushion

Freshome: What do you think of our site? Frederic Gooris: Very nice! Freshome: What advice do you have for young designers or architects reading this interview? Frederic Gooris: Most of us enjoy a quite high standard of living. But this comfort comes at a steep environmental cost. We are all aware that fundamental changes in our behavior are needed, but how to overcome the inertia of a whole society? More than ever, designers and architects bear a huge responsibility as we are at the source of consumerism. But being at the source gives designers and architects the power to influence. We can influence how people interact with objects. By designing the interaction with the object, we can steer behavior in a more sustainable direction, without asking people to give up comfort or pleasure. Design as a Trojan horse, if you please, where the design of the object becomes the mean, not the goal. Think about it!

Showcasing Contemporary Art Between Minimal Colors

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Showcasing Contemporary Art Between Minimal Colors
Undertaking the renovation of a 1980s home in Aspen, Colorado, Stonefox Design recreated the interior spaces to suit the needs of its owners – a young couple who were looking to showcase their collection of avant-garde contemporary art. The Aspen Residence now shows a simplified set of…

What You Need to Know to Prepare for a Move

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What You Need to Know to Prepare for a Move
The excitement of moving into your new dream home takes a back burner, temporarily, to the overwhelming feeling of anxiety that packing up the contents your home and moving them all to another location. There is so much involved with a move – so many moving pieces that must be organized…

A Playful Compact Apartment In Tel Aviv Boosting Your Creativity

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A Playful Compact Apartment In Tel Aviv Boosting Your Creativity
Providing an excellent living environment, this playful apartment located behind Rabin Square, in the centre of Tel Aviv, is currently for sale for $1.9 million. The Agency is the real estate company responsible with the selling, so in case you have some questions or doubts, you can find out…

Pixel House

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Pixel House
The Pixel House is an interesting project designed by Mass Studies and has an innovative design and a curve like geometry. It just looks like each pixel of stone jelled together to create this astonishing building, which apparently gives you an effect similar to that of a 3-dimensional picture.

Designing A Kitchen: Let’s Get Started!

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Designing A Kitchen: Let’s Get Started!
For those who want to know a little bit more about how to design a kitchen my friend Susan Serra wrote this awesome article. Susan Serra Associates, Inc. has designed kitchen interiors and other rooms for nearly 20 years in the Long Island/NY metro area, so here are some tips gathered in 20…

Bedroom Designs and Room Ideas for Modern Teens

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Bedroom Designs and Room Ideas for Modern Teens
Today post is a source of inspiration for those of you who are looking for teenage bedroom design ideas. Today’s hot new looks are centered around sophisticated, modern or “cool” designs. This is exactly what we are going to present in this post. Finding teenage bedroom design ideas to…

Kitchen Integrated In Living-Room

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Kitchen Integrated In Living-Room
In our never ending search for quality design ideas, we stumbled upon some amazing ideas about how to integrate a kitchen in a living room. Logos is where we found the “Cooking and Living” project, which unites several unique ideas about interiors that combine the two. The project…

Innovative Bathroom Furnishings : PuraVida by Duravit

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Innovative Bathroom Furnishings : PuraVida by Duravit
New York, NY – Duravit, a leading manufacturer of innovative bathroom furnishings, has launched PuraVida, a complete bathroom suite designed in collaboration with Phoenix Design and fittings manufacturer Hansgrohe. PuraVida brings poetic purity and clarity of form to the bathroom, fusing…

Light Handed to You On a Platter – The Light Container

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Light Handed to You On a Platter – The Light Container
With a light bulb cradled casually amidst the curvilinear design of the sculpture, designer Jung Hwa-Jin’s light sculpture, The Light Container, is a clever little accent. Hanging offhandedly, The Light Container was designed to reflect the different potential meanings of the term “putting…

Abstract Tiles from Fogazza- Color and Fun

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Abstract Tiles from Fogazza- Color and Fun
With these new tile patterns from Fogazza you can really turn a regular walk to the kitchen into a fun experience. Various, fresh and exciting, these modern tiles spice up any dull room and turn in to a cheerful interior. Pavimenti Fogazza is an Italian company, founded in 1905. With more…

5 Reasons Why Home Design Matters

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5 Reasons Why Home Design Matters
Different people have different ways and methods of leading their life, but most of them will often agree on a few basic things that are a must. And everyone believes that home design, at some level, is a must. Of course, the degree of sophistication, interest shown in it and success achieved vary

5 Tips to Keep Your Home Fashionable and Trendy

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5 Tips to Keep Your Home Fashionable and Trendy
Have you ever tried to keep up with fashion trends? It can be a little daunting and to do it accurately, you practically have to shop about once or twice a week, probably even more. The same can be said about home trends. There is always the latest and greatest piece, color or style that just…

Bathroom Sets by Foster : Simplicity, Color and Style

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Bathroom Sets by Foster : Simplicity, Color and Style
These beautiful bathroom sets come from Foster, and they are a part of the Piaf collection, promoting a sense of simplicity and style. Launched under the slogan “high quality products, unalterable by time”, the interiors contain beautiful arrangements and original sets of furniture.…

Interview : Chasing Your Design Dreams with Hilary Unger

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Interview : Chasing Your Design Dreams with Hilary Unger
We continue our series of interviews for those of you interested in how the mind of a designer works and for all our young readers looking for a strong carrier in this fascinating field. Here us Hillary Unger from Perianth Interior Design: Freshome: What determined your passion for design? Tell…

Interview : Diversity in Design with Paolo Lucidi and Luca Pevere

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Interview : Diversity in Design with Paolo Lucidi and Luca Pevere
Paolo Lucidi and Luca Pevere started signing their design projects together in 2003. They both graduated at the Politecnico di Milano in Industrial Design and had impressive collaborations throughout the years. As we were eagerly waiting to see who would accept our challenge and answer the 15…

20 Ways Wood Will Beautify Your Home

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20 Ways Wood Will Beautify Your Home
Warm, organic textures and materials are what people love around them in their homes. Wood is the perfect natural material that brings nature into your home and commands respect at the same time. Regardless of your decorating style, there is a wood that meets your comfort level and will symbolize…

Interview: Passion Above All With Christopher Grubb

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Interview: Passion Above All With Christopher Grubb
Today’s interview highlights the positive aspects of doing what you love. Christopher J. Grubb, president of Arch-Interiors,Inc. took the challenge of answering our 15 questions which reveal an impressive experience and an optimistic view on working in the field of design and architecture.…

Interview: Design Seen By Andrea Fino and Samanta Snidaro from Sand&Birch

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Interview: Design Seen By Andrea Fino and Samanta Snidaro from Sand&Birch
For today’s interview we gathered some impressive answers from Andrea Fino and Samanta Snidaro, founders of Italy based design studio Sand&Birch. Permanently looking to “re-interpret the concept of furnishing and to bring other meanings, other senses and other lives to…

Interview: When Design Meets Enthusiasm with Taylor Donsker

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Interview: When Design Meets Enthusiasm with Taylor Donsker
Taylor Donsker is a talented “creative” with a Bachelor of Architecture degree from USC and a background in automotive suspension design. In today’s interview, you are about to see a young designer’s perspective on the fascinating field that we are trying to discover and…